A bit about me
I started doing this in 2021 as freelance consulting, mostly research and positioning for founders who didn't know how to talk about what they built. Over time, clients kept asking me to stay on for the website, then the ads, then the social. Eventually I stopped pretending those were separate things and built a process that handles all of it in sequence.
Based in Berlin. Most of my clients are in the US and Europe.
Based in Berlin, GermanyThe thing I hear most from new clients is that they've tried some version of this before and it didn't work. A website that sits there getting no traffic. A social account that never found its footing. A freelancer who delivered something technically fine but completely off-brand.
The problem is usually sequence. Research has to come before the brand. The brand before the page. The page before the ads. When you do them out of order, nothing connects.
In 2024 I built out the full system: research through content automation. The goal was to take someone from zero presence to a working brand in a few weeks, not months. That's what most of my work looks like now.
It's not complicated on paper. Research, brand, page, content, distribution. The problem is most people try to do it themselves, or hire different specialists for each part, and it falls apart in the gaps.
I do the whole thing. One conversation, one process, one result. The best marketing doesn't feel like marketing. It feels like a brand that actually understands you.